In the wake of the NAR settlement, the dynamics between home builders, buyers, and realtors have shifted. This panel brings together diverse perspectives from builders navigating these changes. With the buyer now responsible for compensating their agent, builders face the challenge of redefining their approach to customer connections and reevaluating their partnerships with realtors. This session explores new strategies, opportunities for direct engagement with buyers, and will debate the evolving role of agents in the new landscape.